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Coca-Cola's Bottler Strategy Evolves: What is the Margin Impact?

Equities

Zacks Investment Research

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July 15, 2025

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Barchart

The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach allows the company to focus more on brand building, marketing and innovation, while leaving capital-intensive production and distribution to its bottlers.In first-quarter 2025, the...

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