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Microsoft Will Power Premier League’s AI Tools in Branding Push

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July 1, 2025

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Bloomberg

Microsoft has signed a cloud computing deal with the Premier League, a pact that will let the software company tout its AI technology to a captive audience of sports fans. Microsoft UK CEO Darren Hardman and the Premier League Chief Commercial Officer Will Brass join Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” (Source: Bloomberg)

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