NIKE's E-Commerce Momentum Builds: Is it Enough to Offset Retail Woes?

NIKE Inc. NKE is doubling down on e-commerce as it navigates a challenging retail landscape. In fourth-quarter fiscal 2025, the sportswear giant’s digital transformation gained traction, with NIKE Direct showing early signs of becoming a more premium destination when tied to sport moments, product launches and on-the-ground activations. Initiatives such...