Starbucks Ramps Up Test-and-Scale Strategy: Can It Fuel a Turnaround?

Starbucks Corporation SBUX is executing its turnaround strategy with a methodical “test-and-scale” approach, prioritizing disciplined experimentation over sweeping changes. Under the umbrella of its “Back to Starbucks” plan, the company is systematically piloting operational and experiential improvements across a select number of stores, scaling those initiatives that deliver measurable improvements...