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Young Investor Demand for Alternative Assets Is Reshaping Wall Street's Playbook

Markets

Lu Wang

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June 23, 2025

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Bloomberg

Wall Street has a new favorite investor. They’re young, they’re affluent and they’re skeptical that traditional markets can deliver wealth over the long haul. Shaped by financial crises and fueled by tech optimism, this well-heeled class of Millennials and Gen Z are moving their money into the buzzy world of alternative assets.

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